Vision Design Studio | Client Work | Portfolio | B2B

PET FOOD EXPERTS

Pet Food Experts (PFX) held their bi-annual expo event, PFEXPO, which connects 150 brands with 1,000+ attendees to showcase the pet industry's latest innovations and special offers. Using PFX’s established brand guidelines, we created assets to increase brand awareness, foster a cohesive look and feel, generate excitement, and provide an atmosphere of legendary quality and service.

RESULTS

Cohesive PFEXPO branding materials following the client’s brand guidelines at both large and small scales
Pre-event teaser and promo materials that carried over to various items for the show
Social media toolkit including digital assets that promoted the event on their social media channels and promo badges distributed to vendors and attendees
Window clings, entrance displays, wayfinding signages, kiosks, and paw print floor decals for a positive vendor and attendee experience

Organized extensive client-provided data to create an all-encompassing show guide brochure which included the event schedule, custom-drawn floor plan map, vendor listings, afterparty info, and a letter from the president
Created sponsorship banner displays and large-scale as well as small-scale printouts
Two large backdrop displays: one on stage and another that hung from the ceiling
The event exceeded registration goals and they reached full capacity