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  • WHAT WE DO
  • CREATIVE
    • FEATURED PROJECTS
  • INDUSTRIES
  • ABOUT
  • CONTACT

PET FOOD EXPERTS

Pet Food Experts (PFX) held their bi-annual expo event, PFEXPO, which connects 150 brands with 1,000+ attendees to showcase the pet industry's latest innovations and special offers. Using PFX’s established brand guidelines, we created assets to increase brand awareness, foster a cohesive look and feel, generate excitement, and provide an atmosphere of legendary quality and service.

RESULTS

  • Cohesive PFEXPO branding materials following the client’s brand guidelines at both large and small scales
  • Pre-event teaser and promo materials that carried over to various items for the show
  • Social media toolkit including digital assets that promoted the event on their social media channels and promo badges distributed to vendors and attendees
  • Window clings, entrance displays, wayfinding signages, kiosks, and paw print floor decals for a positive vendor and attendee experience
  • Organized extensive client-provided data to create an all-encompassing show guide brochure which included the event schedule, custom-drawn floor plan map, vendor listings, afterparty info, and a letter from the president
  • Created sponsorship banner displays and large-scale as well as small-scale printouts
  • Two large backdrop displays: one on stage and another that hung from the ceiling
  • The event exceeded registration goals and they reached full capacity

FLAT SIZE: 12" x 18" | FINISHED: 9" x 6" PROGRAM GUIDE

12" x 12" FLOOR DECALS

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