In April of 2014 we were tasked with reimagining The Art Institutes' traditional Open House event. It needed to be bigger, better, and more interactive. We added "at night" to that list. Our highly tweetable, sharable, and postable event generated considerable buzz through social media and resulted in over 5,000 RSVPs across The Art Institutes' 50+ locations. Also, every location was connected through video conferencing, creating a true national event. All this was accomplished in what many would consider an unrealistic deadline.