Say Something to Someone Rather than Nothing to Everyone
VDS is a team of designers, strategists, data scientists, and business leaders who produce results based on a solid and proven methodology. We develop targeted communication strategies and subsequent marketing outcomes that are informed by data and real analytical insight.
OPI is the world leader in the pro nail care industry. We brought order to their data and produced a content-rich email series.
Let's be honest: this is the first thing our clients' audiences see. All the science in the world will not make up for dull creative execution. We produce data-driven, award-winning work that is sure to spark a conversation ... and a conversion or two.
Events & Exhibits
This is where VDS shines. Data and digital initiatives are in our DNA. VDS doesn't leave anything to chance. Our work is based on what we learn from the data we collect, organize, and analyze. This informs our strategies, gives purpose and meaning to our marketing efforts, and guides our process.
Reporting & Analytics
There is a method to our madness! Strategic insights not only dictate our overall efforts, but guide our clients to success, with a sound methodology, planned execution, and overall coordinated thought leadership.
Social Media Management
Business Affairs & Compliance Management
We have worked with an eclectic range of clients over the years—from global beauty brands to local architects and national nonprofits to Long Beach legends.
VDS is a bunch of great people working collectively for the common good. Our leadership is made of individuals who are passionate about our clients and the work we get to perform for them. Ultimately, we are only as good as the people we work with … so that makes us pretty good.
VDS Founder & CEO
Carl leads a talented team of designers, writers, strategists, data scientists, and information technologists who work together to develop strategies that get results. Under his direction, VDS continues to flourish and has established an enviable position within the industry. A pioneer in providing digital solutions for multiple sectors, his reputation as a maverick in the field of conversion marketing—specifically within higher education—where he revolutionized the industry by establishing direct communication strategies based on data and research, has only grown in the last decade.
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Director Business Development
With more than 2 decades of business development, brand management, and client service expertise, Bev has a key role in identifying opportunities, new sectors, and nascent industries in addition to establishing genuine partnerships with our clients, and guiding them with a steady hand. With a wealth of experience in automotive, consumer electronics, higher education, beauty, and hospitality industries, she brings a deep understanding of how to grow, retain, and nurture both our existing and potential clients through strategic leadership and the creative innovation that produces success. She is adept at using segmentation, market research, and customer insights to help develop and execute marketing plans that get results.
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Simply put, Stephanie is the heart of our agency. A very talented creative whose imprint is felt in all of our creative initiatives, she combines a deep understanding of the client’s point of view and the latest creative trends. Stephanie inspires both our clients and her staff by teaching them how great creative cannot only appeal to the audience, but is also an effective ROI generator. Tactful, poised, and collaborative, she is the ultimate team player who can navigate even the most challenging projects with self-possession and composure. Equally adept in traditional and digital environments, her leadership continues to set the standard for our agency.
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Director of Information Technology
With more than 15 years of experience in IT, Keith has an extensive background in data, B2B integration, and line of business application architecture. He brings proven management ability with a comprehensive insight into data structure and system design to leverage results-oriented structure into tangible business results. Over the course of his career, he has established several IT groups specializing in development and empowered them to deliver client-oriented results, consistently and efficiently. During the past 5 years, Keith has focused on enterprise-level data solutions. He knows how to simplify data structure into usable datasets so that he can place real-time, decision-making capabilities into the hands of the people who matter. Keith understands that simply providing access to data is not enough; data must be easily accessible, and actionable, to be of real value.
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A seasoned administrative professional who is tasked with making sure that VDS operates smoothly, Nancy is equally adept at managing our daily operations with a dash of HR and a healthy dose of accounting mixed in for good measure. Nancy is an invaluable and integral part of our leadership team with a “can do” attitude that permeates her everyday interactions. A versatile problem solver, she deftly manages her heavy work load, which includes accounts payable and receivable, vendor management, HR responsibilities, among others, with effectiveness and enthusiasm.
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Chief Data Scientist
Bill is a data-driven strategy veteran and the Chief Data Scientist for VDS. He specializes in creating actionable, data-driven marketing strategies and technology-based business intelligence. He combines, analyzes, and leverages data across media channels and all online and offline touch points. Bill’s philosophy is simple: the better a company does, the more data they collect, the more agencies they use, the more category experts they rely upon, and the less effective their marketing becomes. Bill and his team bridge the gap between these efforts to maximize return on marketing investments and deliver a more compelling and targeted customer experience. Bill helps our clients break down the clutter of reports and data and get to what really matters—improving business efficiencies, and getting and keeping customers—all in plain English.
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We get results
The beauty of data-driven creative is that it works. When you know who you should be talking to, how to reach them, and where they are in the decision-making process, it's much easier to get them to do what you want them to do.